Based in Ilford

Safiya Sheth

It's Nice To Meet You

My name is Safiya, otherwise known as Sophie, and I would like to introduce myself as your Travel Counsellor. Having been in travel for 23 years, I thought I would bring expertise to you, making your dream holidays come alive.

Having worked in travel so long I have travelled extensively including the Far East, Middle East, Caribbean, Asia, and many parts of Europe so I will share my personal experiences to help you.

So no matter how big or small, whether it be a flight, holiday, cruise, city break, honeymoon or any other travel arrangements, call me for a competitive quote.

I joined Travel Counsellors as I wanted to concentrate on giving my clientele the best possible levels of service and independent advice. Unlike the high street my business is totally independent which enables me to offer the best commercial deals available from the hundreds of suppliers we deal with, with the confidence of knowing that the products that I am selling are fully financially protected.

For all your travel enquiries, please call or email me at a time that suits you.

Please feel free to pass on my details to any friends of family who need help with their travel arrangements.

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Contact Me

Whatever your holiday needs I'm here to help you, so simply give me a call or send me an email with your contact details on and I can get things started for you:

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My Blog

I absolutely live and breathe travel and I love to write about my experiences! Please take a look through my posts - you might find your own holiday inspiration.

Timeless Tuscany

01 November 2018

Two weeks prior to my departure I received my itinerary from A&K Villas. The presentation and details were completely on point. I flew to Pisa from Stansted Airport on the 20/10/2019 on a two-hour flight. We arrived in resort and passed customs within 15 minutes - extremely fast and efficient. We then collected our luggage and signed for our car hire pick up with Alamo on-site at the airport. Driving in Tuscany is right-hand drive with narrow roads and road signs are not as clear so sat navigation is highly recommended. We drove for two hours in a beautiful village called Gaiole in Chianti in Tuscany, villa Casetta nel Chianti greeted on arrival by our villa host Liz and Manager Maja for A&K Villas. Maja had explained all the details we needed to know and showed us around the villa. Every detail was covered including emergency numbers, local cabs, local villages and health and safety. Upon arrival I was mesmerised with the beauty tucked away in the vineyards with breathtaking views of Tuscany. Our villa was surrounded by trees and hills and grapes that you can pick and eat freshly. We were tucked away in a very secluded part of Tuscany. It was a total escape from everything. The locals were really friendly and hospitable with their local charms and tractors as they pass you by. The villa was fully equipped with everything we would need for the week ahead. On arrival Liz had shopped for us so we had basic essentials such as bread, milk, eggs fruit, juice, margarine, and even the local wine. Logs of wood had been freshly cut in case we wished to light a fire in the evening. The kitchen was fully equipped, and the laundry room had everything we needed. The barbeque was cleaned and ready to use. The villa had four bedrooms all en-suite with a swimming pool and an extra outhouse en-suite bedroom as an additional. My extended family had joined me on this trip and there were eight of us. The character and charm that the villa had is hard to describe - it was beautiful. Liz visited every day to ensure a smooth stay. The day we arrived, Siena (a village close by) was hosting the Palio which is a traditional horse racing event. Siena had cobbled streets with designer shops and Italian restaurants and Gelato everywhere, the atmosphere was once again very pretty. We drove to a village 20 minutes down called Montevarchi and got a train to Florence. The drive would have taken us just over an hour, but we chose to take the train to experience the atmosphere. Upon arrival in Florence we visited Dome Cathedral, Piazzale Del Duomo and Piazzale Michelangelo, it was certainly a city of romance and culture that’s bustling with atmosphere, designer shops, horse carts, markets and a small canal that runs through the city. The Cathedrals looked like a picture postcard almost surreal, museums and statues were incredibly detailed and ornate. We also visited Venice for a day which once again we took the train from Montevarchi station and parked our car at the car park for free all day. On our last day we dropped our car off at the Airport and took a shuttle into Pisa. It took us 20 minutes; we paid to leave our luggage at the airport storage and off we went to see the Leaning Tower of Pisa. We went to the top of the tower which cost 38 Euros and the walk up was tiresome but worth it. We then had some light lunch and Gelato to end our stay that had been incredible in Tuscany. Tuscany was incredibly beautiful and recently has become home to many celebrities who wish to tie the knot especially amongst the Bollywood industry. Tuscany is a very romantic place to visit, the cost of living was very good, and it’s very easy to commute to. The vineyards are very well looked after by the locals and June is a great time to visit as the olive trees, and grape picking is amazing. I would highly recommend Tuscany and the villa was amazing as it gave us the independence to enjoy at our own pace. We also hired bikes out and rode the bikes through the valleys and vineyards inhaling the fresh air, it was an experience of its own kind.

Hong Kong

24 March 2015

We travelled in style with Cathay Pacific and Langham hotels from Manchester on a 11 hour flight that felt like a 5 hour journey. The inflight entertainment was amazing. I don't generally eat on a flight the food was actually really a surprise. We arrived in Hong Kong with a group of 12 other agents not knowing what to expect, and an itinerary full for the next few days. At Hong Kong airport I was amazed at the size of the airport and the efficiency of passport control. Outside we were greeted by Hong Kong tourism whom were our secondary sponsors. It took us almost a hour to arrive at Mongkok Langham Place Hotel where we were greeted by some exceptional staff and welcome drinks. Mongkok was not what I expected at first. I felt I was in Mumbai all over again..... the next few days where the most amazing days that took me through a journey of real Hong Kong I LOVED EVERY MINUTE OF MY JOURNEY! We stayed in Mongkok at the Langham Place for me I love being central and this hotel was perfect. It was minutes form the metro station and adjacent to a shopping mall, three bars within the hotel, and 3 Michelin-starred restarant The Flower Market was a five minute walk, but the Ladies market was a shoppers haven and a mere10 minute walk. I love shopping and the ladies market was excellent, the smell and aroma of local cuisine, the locals shouting and haggling the streets full of locals and shoppers, the hustle and bustle, an experience that will stay with me for a lifetime. The following day we visited Hong Kong island and the financial district, now this is what I had seen in the pictures and imagined it to be like but I preferred Mongkok it had grown on me. The new Disney theme park is very easily accessible. The cable cars and Grand Harbour was amazing - the harbour view is a must. Day 4 we visited Macau a man made Chinese copy of Las Vegas. We travelled by ferry and took us two hours passport control once again was very easy. Macau was a true experience. Visiting the colonial Portugese streets full of temples and buddas, Portugese way of life once again I was exceptionally shocked at the shoppers haven, I loved it... Then Las Vegas the MGM, Excalibar, Luxor shopping malls and gambling what a buzz On the last day we travelled at leisure to explore the island of Hong Kong by MRT trains at our own leisure. I always get lost wherever I go however the trains were so easy to use, efficient and extremely cheap. I returned without getting lost with no money and lots of goodies! The day ended with a relaxing rooftop spa treatment and a swim. What an amazing experience - combine Hong Kong with a beach destination you will not be disappointed! And be sure to visit Macau whilst you're there. My expectations were exceeded, I am sure you will be blown away too. HONG KONG I'LL BE BACK

Destination Dubai

12 November 2008

Dubai, amazing from the moment we flew out until the moment we returned...... We flew with Virgin airlines, and checked in on-line which was hassle free. On boarding the aircraft it was great that the stewardess came round with a childrens funpack, and took photo's of the children for their memories of flying with Virgin. It was a six hour flight, the food was great, the children did not complain either as they had their own entertainment and children's meals. When the aircraft doors opened I felt I was walking into an oven.... the heat was great. We decided upon a multi-centre holiday as I love shopping, and my children love the beach! We stayed at the Madinat Mina Salem Hotel in Jumeirah for five nights. The hotel was impeccable. The service was outstanding and the food quality was above my expectations.... I hardly saw my girls during the day as they would go to the kiddies club. Great for me as I could enjoy my day and relax enjoying the many facilities. The hotel is made up of three seperate hotels; Mina Salaam, Al Qasr, and Daral Marsyf. They have little 'hamra's' that take you around the hotel. The Mina Salem gave us free access to the Wadi Wadi Aquapark next to the hotel so we saved alot of money. We also had a free entry to view the 7* Burj al Arab hotel. We were right on the beach which was perfect and it also had it's own shopping centre. Outside the hotel we got a cab to the Emirates shopping mall which was not far, just a 5 minute drive from the hotel. Within the mall is the largest indoor ski slope in the world. The shopping centre had Mustang's, Mercedes, Lamborghini's, and Porsches parked outside. Basically we found that all the local Arab's shop here, as all the designer boutiques are under one roof. So if your looking for a designer handbag, this is the place to be. Our second centre was the Grand Hyatt hotel in the city, I was distraught as I thought, 'my god', I do not want to leave our first hotel...upon arrival we entered the reception... it was GRAND!! The hotel was just as nice as the previous. I thought the breakfast at the Mina Salaam was nice, this was better!!! They again had spa treatments and club's available for the children. They also had aqua slides in the swimming pool which kept my children entertained for hours. The hotel was a five minute drive to the local Bur Dubai, and fifteen minutes to the gold souk which was perfect. Do not forget to experience the safari desert excursion, truly amazing! Dubai is a safe country, I was out with my friends alone most times and it was fine. Overall the holiday itself was outstanding.....people are very friendly and the food was great! I would definitely go back!

Mystical Malaysia

04 November 2008

We flew to Malaysia, via Dubai, with Emirates airlines. This was my fourth time I was visiting Malaysia, but I find each time I visit, I love it even more. I stayed at the Mandarin Oriental hotel in Kuala Lumpur for 6 nights then we went onto Penang. The Mandarin Oriental is a 5* property adjacent to the famous Suria KLCC shopping centre, with an amazing view of the twin towers. The city is bustling with excitement, and amazing for the shopaholics....you pay a fraction of the price that you would back in the UK, so you can imagine you end up with another two suitcases on your return. Designer shoes, handbags, and electrical goods are vastly available. Kuala lumpur is full of historical sights, and adventures. They have a very big aqua park half an hour from the city, very easily accessible, with a 14 storey shopping centre above the theme park, and a manmade beach for the beach lovers. Food is not a problem - there is a variety of oriental cuisines, as well as the usual fast food outlets such as Subway, Mcdonalds, Burger King and KFC. Hotels in Malaysia are of a high standard. Taxi's are quite reasonable as well. Whilst here we visited the famous China town and Little India. I love Malaysia, and cannot wait to visit KL again. Penang was a lot more quiet, beaches were nice but you do have to be careful of the starfish, and jelly fish. We stayed at the Rasa Sayang on Ferranghi Beach; it was great! I did not see the children all day as the Kids Club here was amazing, and they had an indoor games arcade, with lot's to do. The hotel had 2 large swimming pools, and we were right on the beach. From the beach there was many extensive watersports available for us. In the evening we would dine out in the neighbouring restaurants, and then we would go to the night market right outside our hotel. The weather was brilliant in Penang which made our stay perfect as we could spend all our time on the beach. Then we flew home via Dubai, for 3 days just to break up the thirteen hour flight. The holiday was great and I would definitely go back.........

Enticing Egypt

10 September 2008

We were in two mind's whether or not to visit Egypt as we had heard such mixed reports, but my oly advice is go for it! We left home that morning and all I can remember was the rain! We got to the airport and boarded the flight. The best thing about this holiday was that I did not have to worry that I would be sitting on that flight for too long. When we got to Egypt, the aircraft doors opened and all I remember is the heat - it was great. My children were well excited that they had some sun and left all their friends behind in the rain. We chose to stay at the Jaz Mirabel Beach Hotel. It was brilliant - a perfect choice. We had a family room but they had interconnecting doors so me and my partner had some privacy too. The hotel had it's own children's club, we were right on the beach and it was all inclusive - just perfect! The children would go to the club at 10am after breakfast and would do some activities, return for lunch and go back to the club. The rep's would then take them in the afternoon to the Aquapark at the sister hotel next door and swim with them. After 4pm they would then bring them back and take them for some pizza, or burgers and ice-cream. It was great, they loved it and so did we. The fantastic children's club allowed for me and my partner to enjoy some quality time together so we would then go swimming, or the gym, quad biking from the beach, and on one occasion we even hired a moped and explored the surrounding hotels. We visited Cairo for the day which we booked locally, and they even arranged our visa's for us as we did not get them when we arrived. In the evenings we would visit Naama bay, to try some Shisha and Arabian tea. There are many clubs in Naama Bay too so if you fancy some nightlife it's great. The beaches are great - the water is crystal clear blue, and corals are amazing. We went to see the dolphins, and if you have ever dreamed of swimming with one then you can in Egypt and it's not that expensive. I could not get myself to stroke one, let alone swim with one... I was too petrified. I would definitely go back especially for some Winter sun .

My customer stories

Sent by rahima valli

Safiya goes above and beyond in booking my holidays. Her passion for her business shows in her service to everyone that I know.i would never hesitate to recommend her to anyone looking for a family holiday or a honeymoon. Thank you for always giving me the best advice when I have been in 2 minds..?

Sent by Amirah valli

The best travel counsellor one could ask for. Safiya goes above and beyond ensuring you are happy with the booking and with the best prices possible. I could not recommend her enough for the effort she goes through to please her customers.

Sent by Talha Patel

Safiya has been excellent in assisting us from start to finish. Great experience and will definitely be back for sure for all my future travels! She's a great member of your work force and an incredible asset!

Sent by gurpreet singh

Safiya (Sophie) is a true professional with a passion for what she does. Sophie was so easy to talk to and actually, identified what I was looking for during our initial conversation. She loves what she does and I cannot wait to book with her again! Thank you!

Sent by lubna patel

Softly spoken and wasn’t pushy , gave us time to discuss and listened to our needs.

Sent by saif valli

Safiya was a pleasure to book with, she speaks nicely, patiently, and helps with any enquiries which I thought of at any time. She is also very time conscious, meaning when she says she will get it done; she gets it done! Will definitely be booking with her again in the near future

Sent by mohammed iqbal patel

Regarding my experience with Sophie, it was all perfect! I felt like i was booking my holiday with somebody I’ve known all my life and as if I’ve already booked numerous holidays before! Everything was perfect and Sophie was soo helpful! Definitely an valuable asset to the company! Regarding reccomendations, I already reccomended travel counsellors particularly Sophie to many of my friends and families! Thank soo much! Looking forward to going away in September Mo

Sent by inderjeet notta

Sofie has been great with us and we are confident and feel reassured that she is organising our honeymoon and will go out of her way to exceed expectations. If I went with some other companies we had quotes from I would be nervous but now it's one less thing to worry about with Sophie on our side. We have chosen to use this company due to a number of factors which all lie on the splendid customer service we recieved from Sophie.

Sent by salahuddin ahmed

I can honestly say that booking a holiday package through Safiya was a very pleasant experience, it was very refreshing to deal with someone who genuinely cared about our each and every requirement, she was extremely professional, had bags of knowledge and was able to make some excellent recommendations. There was no pressure applied and we were able to make a decision with ample time and support from Safiya. From now on all my holiday bookings will be going through Safiya and I will be recommending my friends and family to do the same.

Sent by aftab shah

Safiya was Very helpful, honest and transparent

Sent by shafiq malik

excellent service and advice will definitely use her again

Sent by mujahid rasul

Absolutely the best advisor we have had the privilege to know. I wouldn’t book a holiday without her

Sent by ilham patel

Was pleased with the service and all advised recieved from the travel counsellor Safiya Sheth Will definitely use the same travel agency. Many thanks Mrs Safiya

Sent by nicola turtukova

Safiya is absolutely oomazing. The time an effort Safiya put into my honeymoon destination was incredible, I wasn't an easy client as I was very indecisive about what I wanted but Safiya was soo patient with me an really worked within my budget being cost effective but still having all the luxuries I was looking for! Can I just also mention that Safiya really makes every detail matter to make your whole experience perfect! Me an my partner are soo excited for our holiday honestly cant wait! Thank you Sophie xx

Sent by yasser sheikh

Safiya was so helpful and patient throughout the booking of our Canadian holiday. She managed to create exactly the holiday we wanted and within the budget we gave her. We will definitely be using Safiya again as well as recommending her to our friends and family.

Sent by Tahera patel

Safiya is the best, I wouldn’t use anyone else. She is always available to sort out any issues or concerns even whilst away, she looks after you throughout your holiday. I recommend her to all my friends and family

Sent by nashrin natha

Sophie has been amazing in terms of helping us find the perfect holiday and accommodation. She was so helpful and have definitely recommended her to many friends and family. Excellent service, friendly and extremely trustworthy :)

Sent by yasin patel

Excellent service, organisation, recommendation, information, manner and assistance. We cannot thank you enough for everything you did for us in this booking. To have organised not only everything at this end but also with the hotel and the arrangements in the UAE were beyond the call of duty. This was as exemplary and perfect a service as could have been provided and no-one in our group has ever experienced anything close to this. Perfection. You are a credit to your company and the industry. They are very lucky to have you. Thank you very much from all of us.

Sent by emma overall

Safiya is so helpful, softly spoken, patient and just lovely to work with. She has been so flexible and helpful with me, when trying to set-up a business account and issue vouchers to our winners at our events. I know our winners are in great hands!

Sent by sajid mahmood

I am definitely recommending Safiya Sheth to my friends and family. She was very helpful throughout the whole booking procedure, explained all the points and also gave her expert opinion which helped me decide on what i wanted. I am really looking forward to my holiday and thank Safiya for making it a hassle free experience.

Sent by james castle

We will only be using Travel Councellors going forward. Safiya listened to what we wanted for our honeymoon and provided a brilliant and bespoke service. We couldn't be happier!

Sent by Naeem vali

Great communication and professionalism from Safiya. From start to finish she was very helpful and got us a perfect holiday package.

Sent by Naeem vali

Great communication and professionalism from Safiya from start to finish she was very helpful and got us a perfect holiday package

Sent by lewis power

The service has always been to the highest standard of excellence from Safiya who always goes that extra mille to help. Totally brilliant.

Sent by ziyad patel

This email came at a coincidental time as I was recommending TC to a friend at the very same time! I can not speak highly enough of the service provided by Sophie. She has been professional and courteous throughout, making it a pleasing and exciting experience to choose a honeymoon. She could not have done more for us and we're very grateful. I will most certainly be recommending her and using her services in future.

Sent by munaf musa

I first dealt with Sophie last year because vouchers we were given. We had a wonderful holiday so we've booked again. She is very helpful, polite and really listens to our requirements. She has been fantastic.

Sent by roxanne desiree

I will highly recommend Ms Sheth as she is very professional, helpful and will go the extra mile to ensure that the service she’s providing is first class! She has been my Travel Counsellor since 2016 and I know for a fact that she is reliable, trustworthy and very professional. I will not book my holiday anywhere else.

Sent by sadik kothia

Very helpful, patient and flexible. we changed our minds many times during the booking , yet Sophie continued to change the booking to our requests and without the slightest complaint. Our holiday was exceptional.

Sent by irfan hussain

Quality communication and wonderful service. Very patient and really met our needs and price.

Sent by sadiq mohmed

Very very helpful and did her very best to accommodate to all of my requests.

Sent by sarfaraz chhata

Very friendly and helpful service!

Sent by Parveen Saleh

Safiya was efficient, knowlegeable, made recommendations and gave us choice, worked to my budget, very thorough too, thank you Safiya.

Sent by NABEELAH VALLI

Very helpful, patient and understood our preferences and accommodated to each one.

Sent by fahima merchant

Excellent service, fully recommend.

Sent by Misbah Aziz Ali

Safiya is very attentive and always provides myself and my family a world class service. I love booking with Safiya. she always makes me feel comfortable, with the choices I am making. I can't wait to book my 2018 trip!!!

Sent by lewis power

Superb service.

Sent by saima raoof

Sophie was very helpful and really went out of her way to get me the perfect honeymoon. I will be using her again and recommend it her!

Sent by yasser sheikh

Safiya took the time to understand all our requirements for our holiday to Malaysia. We were really impressed and appreciative that she managed to find a way to fit in everything we wanted from the holiday and within our stated budget. I would definitely recommend Safiya and Travel Counsellors to my friends and family.

Sent by nashrin natha

Safiya Sheth is finitely a very helpful lady, she is quick to respond back and makes booking a holiday easy as can get to be honest. The service that she has provided for me has been nothing but amazing I would definitely highly recommend her to friends and family, and I myself will definitely be booking all my holidays with Safiya. A really happy customer.

Sent by Faheem dharma

Sophie has been amazing from the very beginning. Her voice always made me feel very comfortable and confident in trusting her with my honeymoon. Sophie was never delayed in any of her responses to me. The quotes were explained in great detail which automatically made me believe that Sophie was definately the right person to go to. The only critisism i would give is that it would of been good to know a rough cost of what i was looking for. I wanted gold for the price of silver but i should have been told from the very begininng that my budget is way too low and a lot of compromises may have had to be made. Overall, Sophie is an amazing individual. I would definately recommend her to the world.

Sent by maryam Ahmed

Very helpful, even on holiday keeps in touch to make sure everything is going as planned.

Sent by asif dakri

10/10!!

Sent by mohammed ashraf Adam

Hassle free, friendly, approachable, and extremely satisfactory plus providing exceptional customer care post booking. I was recommended to approach Safiya and will hope to do all bookings through travel councellors in the future.

Sent by suraiya patel

Excell customer service, attentive, super quick with quotes - 5* service!

Sent by Yasin patel

Brilliant. Truly brilliant service. Professional, personal, humane, kind, caring, useful, intelligent, immediate, dedicated .... Simply put, Excellent in every way.

Sent by Savita Bhangu

Safiya has gone over and beyond with organising our honeymoon, she's provided us with a luxury honeymoon within our budget and has been extremely attentive to our requirements, taking time to consider all the options. She's very knowledgable in her field and I felt very comfortable with her service. Going forward I wouldn't go anywhere else. Thank you

Sent by irfan shah

Excellent personal service and was an easy process

Sent by mohammed mapara

Excellent customer service and knowledge

Sent by azhar hajat

It's always a pleasure dealing with Safiya, she is very personable and always understands exactly what I am looking for.

Sent by ikram patel

I would recommend Safiya to my friends and family as her service was excellent.

Sent by shafiq patel

Safiya has been most helpful and I've already recommended her to associates. She seems very honest and endeavours to combine the best possible package to meet the customer's needs.

Sent by nasir patel

She is a credit to your company. Goes out of her way to make sure things are done just the way you want them

Sent by angelina sokhal

Safiya is truly a gem, she has helped me find the perfect honeymoon a long with lots of other suggestions which I will be taking up in the future with her when I book other holiday. Thank you Safiya

Sent by zebunnisa ikramallidina

Fantastic customer care, took note of all my requirements to deliver a tailor made holiday suited to my budget and needs. Thank you for your service.

Sent by rahma abdalla

Best deal, good customer communications, very helpful and ready to answer question when in doubt You can't ask more than that I'll be happy to recommend to friends

Sent by nisa omer

Safiya was fantastic whilst helping us to plan and book our family holiday- ensuring all our small but important details were being met.

Sent by mariya essa

Amazing person very helpful!

Sent by raheela chaudhri

Very friendly and honest, will try her up most best to help you. Clear about all the holiday for eg you may have to wait for the room.

Sent by ruhel miah

Hi, I would like to give my feedback about Safiya Sheth. I have been booking my holidays with her for nearly 4 years . And I can only say one thing 'AMAZING SERVICE'. She has helped us to find great destination and packages. What makes her stand out is her dedication to resolving issues. In Aug I took my family to Abu Dhabi and the air line lost our baggage for the duration of our holiday, it was awful. Safiya was quick to help but the airline had the worst customer service , so she made sure our stay was perfect. I was grateful and she was still in pursuit of our luggage which came on the last day. My family was upset but she pursued the airline who compensated our flights. I was surprised , not about the money but her customer relationship & service. She is a role model for your company. I work in wedding film industry and I highly recommend all my newly wed couples to book with her. If there are any award/reward scheme, I would like to nominate her for best tour agent, customer service & excellent communicator. She is an asset to your company. Many thanks Ruhel Miah

Sent by fahim patel

I found Safiya to be very helpful when it came to deciding on which destinations to choose for my honeymoon. She listened to my needs & requirements and delivered successfully. I have used Safiya before and will continue to do so because I know she will work tirelessly to get you the best out of the budget you have set.